Individuals: Train Being Strategic
(in work + interviews)

Don't hesitate

Become more strategic—
without jargon, pretending, or “just zoom out.”

You don’t need a new personality.
You need a better operating mode for the terrain you’re in.

If you’ve ever heard: “You’re great… but not strategic enough.”

Here’s what’s usually happening:


You’re executing well… in a world that keeps moving.

So your effort doesn’t signal “strategic” the way senior rooms expect.

This program works on that by giving you three things most people never get:

A clean way to match your thinking to the terrain (certainty vs uncertainty)
A simple lens that connects internal work to external value (Need / Offer / Who)
A weekly flywheel that keeps you getting sharper (Want / Ease / No-Doubt)

And along the way, you’ll start sounding and showing up like a senior leader because you’ll be able to say:
Accelerate Your Career with Strategic PatternCraft

PatternCraft Cohort Training:

What is it? - themed around functions and industry sectors so you can support each other.


Who it’s for?: Career Progress Readiness

Format: 9 modules over 9 months (theme-based cohorts)

What changes: Visible picks, Clear Tradeoffs, Sharper so-what --> Calmer under uncertainty

CTA: Join the waitlist (theme-based)

PatternCraft Private Training:

What is it? - the fast, private version tailored to your real decisions right now


Who it’s for?: Accelerated Career Progress Readiness

Format: 9 modules over ~9 weeks (schedule-permitting)

What changes: Visible picks, Clear Tradeoffs, Sharper so-what --> Calmer under uncertainty

CTA: Apply for Private 1:1
Pick the Cohort if you want…learning that sticks through repetitionshared examples, live discussion, and momentum over timespace to apply each module in your real work between sessionsCTA: Join the next Cohort
Pick Private 1:1 if you want…speed and tailoring to your exact role and situationdirect coaching on the conversations and decisions in front of youa fast strategic upgrade you can feel within weeksCTA: Book a Private 1:1 Fit Call
The PatternCraft Loop

Patterns

What pattern are we in?

Pick

What are we picking—and what are we not picking (tradeoffs)?

So-What

So what does that change this week?


Repeat

What do we repeat if it works?

That’s the “free taster.” And yes—you’ll learn how to adapt it to your role, your industry, and your context, so it becomes your strategic shorthand.

What changes after this

You’ll notice it first in how you speak:


  • you start to name patterns and stop arguing opinions 
  • you start making picks with tradeoffs and stop listing options 
  • you start making the so what obvious and stop “hoping people get it" 
  • you start building repeatable progress and stop relying on motivation 

That’s what “more strategic” looks like in real life.
Small print that matters (plain English)

This is live and interactive—questions welcome, real scenarios encouraged.

The frameworks are simple on purpose. The power comes from learning how to apply them in your context.

You’ll learn both games—Future-Back and Stronger-Forward—so you can choose the right move for the terrain.

Final nudge

If you’ve been carrying the quiet worry—“Maybe I’m not strategic enough”—this is the cleanest way to replace that worry with a repeatable way of thinking and operating.

CTA (Cohort): Join the next Cohort
CTA (Private): Book a Private 1:1 Fit Call
Lesson series

“Make being strategic the team habit.”

Not a slide-deck ritual.
Not an update parade.

A monthly working session where your highest-uncertainty strategic projects move forward—on purpose—together.

Private. Bespoke. Built around your real work.
CTA: Book an Executive Fit Call
Encouraging Positive Conflict
What this is 
A 12-month, facilitated operating rhythm that upgrades how your exec team chooses, aligns, and follows through—on your real, uncertainty-heavy work.

What this isn’t Not training. Not lectures. Not “strategy theatre.”

This happens in the room—on real decisions, with real consequences.
What changes in the room

This is what your exec meeting starts producing:

Durable progress (not just activity)
Your strategic work creates repeatable forward movement—because every month forces clarity, learning, and action.

Cleaner alignment (without more meetings)
You reduce drift and friction because choices become explicit—and revisited as reality changes.

Confidence that holds
Your team makes decisions that stick—because the logic is shared, the actions are owned, and the progress is visible.
Who this is for

This is a fit if your executive team has:

strategic projects that matter and are hard to plan cleanly
recurring “we’re busy but is this working?” anxiety
good people… but fuzzy ownership and follow-through
a sense that the exec meeting could be doing more than updates

If you’re in fully stable, predictable terrain, you don’t need this.

If you’re in the real world—complex, changing, high-stakes—this is built for you.
How it runs (simple, but not simplistic)
1) Kickoff Day — we stop the swirl fast

Most exec teams don’t lack ideas.

They lack shared ground truth.

Kickoff Day gets your team to the point where: 

priorities stop sounding like opinions
trade-offs get said out loud
ownership becomes unmissable
next moves are clear before the next meeting

--> [VISUAL SLOT] NOW Corners triangle (Need / Offer / Who’s Priority) <--
2) Months 2–4 — we install the guardrails that make decisions easier
This is where the meeting stops being “updates + debate”… and starts becoming clean picks that hold. 

Your team gets:
  • fewer circular arguments
  • faster alignment without “more meetings"
  • clearer calls that survive new information
  • a shared sense of what “better” looks like—without pretending the future is predictable

(Internally, this is where we install the WED Edges—but your team just experiences it as: less noise, better choices, fewer reversals.)

[VISUAL SLOT] WED Edges (same triangle visual, edges highlighted)
3) Months 5–12 — the Review Loop becomes the team habit

Once the foundation is set, your exec team runs a repeatable review loop each month—so progress stays visible without thrashing.

Not “big re-plans.”
Not “more alignment work.”
Just a reliable rhythm that turns messy reality into clean next moves.

The Review Loop (what the monthly review produces)

Each monthly session is built to produce one thing: a better call the team can stand behind.

Patterns — what’s repeating beneath the noise

Pick — what matters most (trade-off made visible)

So-What — what changes next (and what would change our minds)

Repeat — learn fast, adjust cleanly, avoid thrashing

[VISUAL SLOT] Operating Rhythm timeline
Pre-work → Review → Next moves
“This is how teams stop thrashing.”

The engagement (at a glance)
  • 12 months
  • Private + bespoke to your executive team
  • Pre-Kickoff Prep: ~2 hours per exec (survey + short written reflections)
  • Kickoff: full day
  • Monthly Reviews: 2 hours each
  • CEO Confidante Call: weekly
  • Ops Support: scheduling + prep tracking + materials delivered in advance
  • Focus: your most uncertainty-heavy strategic projects

CTA: Book an Executive Fit Call

END

This is the sequence your team runs—so your shared way of operating gets stronger each month.

Our teachers

Meet our core team

Helen Red

Marketing Instructor
Helen Red has been in the Marketing field for 30 years. She has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

John Malt

Marketing Instructor
John Malt has been in the Marketing field for 30 years. He has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

Vera Nice

Marketing Instructor
Vera Nice has been in the Marketing field for 30 years. She has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

Mary Jones

Marketing Instructor
Mary Jones has been in the Marketing field for 30 years. She has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

What will you learn today?

What's included?

  • 7 Chapters
  • 1 Certification
  • 340 Questions
  • 25 Video
  • 32 PDF

Become a Strategist 

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing

Personal brand

 You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Meet the instructor

Patrick Jones

Patrick Jones is a content marketing professional since 2002. He has a Masters Degree in Digital Marketing and a Bachelors in Education and has been teaching marketing strategies for over 15 years in Chicago. Patrick enjoys teaching all levels and all ages. He looks forward to sharing his love of building meaningful and effective content with all students to develop their marketing abilities.
Patrick Jones - Course author
Guiding your Executive Team / Board to 
Become More Strategic

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